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Selling Your Home


If you’re ready to sell your home, you want to entrust that sell to someone who knows the market. Even the most amazing property isn’t going to get the attention it deserves without being marketed properly. I’ve spent years learning how to market a house so that you get the best price possible in the shortest amount of time. With the proper advertising, it doesn’t matter what the overall market condition is at the moment.

Preparing to Sell

Before marketing your home, I will do a Comparative Market Analysis to determine your home’s value. This will help determine your key listing price. Homes that are overpriced may sit on the market for months, while those that are underpriced may leave you short on cash. I’ll help you determine the optimum price for your property.

Once that’s done, I’ll bring in the experts at Domestic Harmony to assist with a cleaning consultation and to help professionally stage your home. When potential buyers arrive, this staging will make it easy for them to see themselves living in the house.

Online Listings

Today, everything is moving online, and real estate is no exception. Buyers often don’t even set foot in a house they haven’t already researched online. If a potential buyer looks at your home’s online listing and sees nothing but dark, grainy, blurry photos that don’t show off everything your house has to offer, they’re going to pass. It doesn’t matter what the text says – pictures truly are worth a thousand words! That’s why I use only the best photos for my listings. In addition to professional photographs, I also make certain every online listing includes professional measurements and floor plans. I also have other online marketing ideas, like custom Real Estate Videos - to see a sample, click HERE!

In addition to the standard MLS listing, I also include your home on the following:

  • My personal webpage

  • Royal LePage national webpage

  • Royal LePage Solutions webpage

  • Paid Social Media advertisements(including Facebook, Instagram and Twitter)

Traditional Advertising

Of course, traditional advertising still plays a role in selling homes. I’ll have a yard sign out front of the property and add your listing to community newsletters and other publications. I’ll also host open houses. Unlike some agents, I always try to have a mortgage broker attend open houses so that potential buyers can speak directly to someone about finances. This way, anyone who is serious about your home, but doesn’t have financing can immediately talk to an expert about applying for a mortgage. For more information about open houses - read my "Open House" blog post.

Ready to Sell Your Property?

If you’re ready to sell your property, I’d love to help. Contact me today so we can begin the process.

For most of us, our home is our biggest investment. When it's time to sell, get the value you deserve with the help of a professional real estate agent. If you'd like to discuss your next home sale today, please contact us anytime.

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